Privacy Policy

Effective Date: 25 April 2025
Business Name: Shoe In Pty Ltd (ACN 114 994 240) trading as Pure Footwear
Website: www.purefootwear.com.au

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1. Introduction

Shoe In Pty Ltd trading as Pure Footwear ("we", "us", "our") is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website or services.

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2. What Personal Information We Collect

We may collect the following types of personal information:

• Your name
• Contact details (e.g. email address, phone number, shipping and billing addresses)
• Payment details (e.g. credit card or payment method information, via secure gateways)
• Purchase history and preferences
• IP address, device information, and browser data (for website performance and analytics)
• Any other information you voluntarily provide (e.g. product reviews, support inquiries)

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3. How We Collect Personal Information

We collect your information when you:

• Create an account or place an order via our website
• Subscribe to our newsletter or marketing communications
• Contact us through our website, email, or live chat
• Browse or interact with our website
• Participate in promotions, competitions, or surveys

We may also receive information from trusted third parties, such as:

• Payment processors
• Delivery partners
• Marketing or advertising platforms

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4. Why We Collect Your Information

We collect and use your personal information to:

• Fulfil and manage your purchases and orders
• Communicate with you regarding orders, returns, or support inquiries
• Improve our website, products, and customer experience
• Send promotional emails or marketing materials (with your consent)
• Comply with legal and regulatory obligations

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5. Disclosure of Personal Information

We may share your personal information with third parties, including:

• Service providers who assist with order fulfilment, payments, marketing, or website hosting
• Delivery and logistics partners
• Government agencies or regulatory bodies, where required by law
• Other third parties where you have provided consent

We do not sell your personal information to third parties.

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6. Security of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access or disclosure. Measures include:

• Secure servers and SSL encryption
• Access controls and authentication
• Regular security updates and audits

Despite our efforts, no method of transmission over the internet is completely secure. You share information with us at your own risk.

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7. Access and Correction

You have the right to:

• Access the personal information we hold about you
• Request corrections if your information is inaccurate, incomplete, or out of date

To request access or correction, please contact us using the details at the end of this policy. We may need to verify your identity before proceeding.

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8. Cookies and Website Analytics

We use cookies and third-party analytics tools (e.g. Google Analytics) to collect data about how visitors interact with our website. This helps us improve functionality and user experience.

You can control or disable cookies through your browser settings. However, disabling cookies may affect some features of our website.

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9. Marketing Communications

With your consent, we may send you marketing emails or updates about our products, services, and offers. You can unsubscribe at any time by:

• Clicking the "unsubscribe" link in our emails
• Contacting us directly using the details below

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The latest version will always be available on our website, along with the updated effective date.

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11. Contact Us

If you have any questions about this Privacy Policy, your personal information, or wish to make a complaint, please contact us:

Shoe In Pty Ltd trading as Pure Footwear
Email: privacy@purefootwear.com.au

Postal Address: PO Box 720, Cleveland QLD 4163